Creative leader with more than twenty years of experience bringing creative vision to life. Navigating the intricacies of highly creative environments with ease and diplomacy, and connecting business and creative teams in innovative ways to drive results.
Right brained, and left.
Leading teams to achieve creative excellence and operational efficiencies, without compromise.

Campaigns

Branding

As Head of Creative Production and Operations, led process for Noom’s global rebrand with agency partner, Gretel. Launched a new visual identity and tone of voice across every surface from product, to advertising, to coaching and customer service. Developed and launched brand guidelines, a toolkit of assets and a DAM to organize it all, ensuring seamless adoption throughout the organization, and increasing brand awareness and affinity through consistent use of our brand assets across all consumer touch points.

Production

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Client List

NARS

Kenneth Cole

L’Oreal

Dressbarn

Douglas Elliman

Donna Karan

Givenchy

French Connection

Nautica

Ian Schrager Hotels

Armani

GAP

Chloe

Bottega Veneta

Giada

Noom

Calvin Klein

Dior

Revlon

Dolce & Gabbana